Tamagotchi Friends™ Debuts!
NY TOY FAIR PRESS RELEASE
Retromania All The Way- Tamagotchi® Is
Set To Make a Comeback in 2014 with Tamagotchi Friends™!
New Look, Devices, Technology and Animated Entertainment Debuting at New York Toy Fair Position Tamagotchi Friends As One of the Hottest Toys for 2014
February 16, 2014 – Los Angeles, CA – Retromania is one of the hottest trends for 2014 and the original Japanese toymaker, Bandai, is set to debut one of the world’s most beloved Retro toys, the global phenomenon Tamagotchi®! Reintroduced under the brand Tamagotchi Friends at Toy Fair 2014, the new and enhanced Tamagotchi Friends brand is supported by novel devices, technology, a character brand segment and an immersive portfolio of interactive lifestyle products, which is launching now in Europe and will hit US Shelves in Fall 2014. Animated webisodes and the new www.TamagotchiFriends.com website debuted globally in November 2013 to coincide with Tamagotchi’s 17th Birthday.
Bandai first introduced the beloved Tamagotchi 17 years ago, and has since sold more than 79 million units worldwide. Today, Tamagotchi remains a top Character Brands for girls 7-9 in Japan, and a top beloved nostalgic brand in the US market. Early 2014 results indicate that Tamagotchi Friends has already been met with positive consumer response in European markets, appearing in youth electronic sales figures for the month of January.
A whole new generation of Tamagotchi caregivers is set to fall in love and build lasting friendships with the fun and quirky Tamagotchi Friends brand in interactive new ways. From physical products, including Digital Friends, Playsets, Figures, Apparel and more, to the virtual world with Apps, social media and at TamagotchiFriends.com, global visitors will connect with the adorable Tamagotchi Friends characters and really get to know them. Bandai’s all new, interactive Tamagotchi Friends Digital Friends are not the same old Tamagotchi’s your parents grew up with! Kids will continue to raise their Digital Friends from birth to adult, to marriage and beyond; but now they also feature fashionable trend-inspired designs on the outside and new characters along with new experiences on the inside! Kids can connect their Digital Friends with their real-life friends for a deeper Tamagotchi experience. In addition, the Fall collection will feature new figures and playsets.
New and old Tamagotchi fans in North America were first re-introduced to Tamagotchi with the brand’s Tamagotchi L.i.f.e.™ App that debuted in February 2013 and already has had more than 3 million downloads.
“Tamagotchi is THE ultimate Retro Toy and Bandai is so excited for a whole new generation of moms and kids to share in the care giving of these adorable Digital Friends,” said Georgia Manolas-Lopez, Director of Girls Marketing, Bandai America Incorporated. “Part fashion, part friendship, part community and all fun, the new Tamagotchi Friends combines the nurturing features and traditional play pattern of the beloved handheld virtual pet, with exciting new technology that we believe will really resonate with Tamagotchi fans. With the new BUMP technology feature, similar to what’s found in today’s smartphones, these lovable, whimsical friends can connect with each other for massively increased levels of interaction.”
About Bandai America Incorporated
A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand
family includes Power Rangers®, Ben 10™ and Pac-Man and The Ghostly Adventures™, Locksies™, Tamagotchi Friends™, among other boys, girls, preschool and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.
Bandai logo: ® and © 2014 Bandai.
Tamagotchi and Tamagotchi Friends: ©B,W/T,T © BANDAI, Wiz
The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly.
All other trademarks are the property of their respective owners.
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Sarah Gumina Sharmistha Chatterjee
GennComm, LLC for Bandai GennComm, LLC for Bandai
T: 818-839-1461 E: Sarah@GennComm.com T: 818-839-1461 E: Sharmistha@GennComm.com